Q&A with Gabi Richardson: Content Partnerships Executive – Sport / Powered

Gabi works with the program production teams (e.g. WWOS) and the sales teams to find commercial opportunities that compliment our sports coverage. She is responsible for implementing in-program integration within our tennis broadcast.

1. What’s your favourite product or brand at Nine and why?

The Australian Open Tennis & Love Island!

As a CP exec I’ve been lucky enough to go to melbourne and work from the broadcast compound for the last 2 x Aus Opens. As a result, I am now extremely biased and love the summer of tennis!

Love Island is the best show on TV, I’m addicted. It’s a powerhouse format that has single handedly influenced generational language and culture and is just so entertaining.

2. Tell us how your role will play or has played a part in helping Nine bring the Australian Open to life?

As content partnerships exec for Tennis, I bring the sold assets to life and ensure these work seamlessly within our tennis coverage. From briefing graphics teams, creating daily rundowns for producers with 1000s of client assets, it is a huge operation to get integration from pitch decks into the broadcast control room to live telecast across the country. 

Whilst at the AO I also coordinate produced content pieces for clients on ground to showcase their Tennis activations. 

All integration compliments the AO viewing experience, delivering meaningful and fan-centric content that brands can use to their advantage.

3. What is your favourite part about working on the Australian Open?

My favourite part about working on the Aus Open is experiencing live sports production from the broadcast compound with all the production teams from around the world. 

Having an insight into the hundreds of people working behind the scenes and being part of this operation is an amazing experience that you can’t take for granted.

4. Can you tell us about how you first came to join Nine?

I came to Nine as a maternity cover CP exec on The Block in 2019 after interning at Willoughby.

5. Thinking back to when you first started at Nine, and to where you are now, what has changed for you? What has made an impact for you at Nine?

I was still studying and finishing my uni degree when I joined Nine. It was my first corporate job and my first exposure to such a large organisation. Now, after 4 years working on the biggest entertainment format, the 2 x biggest sports formats (NRL & Tennis) and working with almost every department at Nine, I have a much more well-rounded view of the business and it’s people. I have been able to gain so much invaluable knowledge into production, commercial strategy and external stakeholder relationships. 

Getting to work with like-minded and passionate people that I am lucky enough to call friends AND colleagues has had the biggest impact on my time at Nine. Becoming part of, and helping build a community that I love being a part of makes such a huge difference to day to day working. 

6. Tell us about some of the key moments you’re most proud of that have shaped your career at Nine over the years.

My first role at Nine was working on the Block 2019, it was a monumental, year-round effort and after 30+ weeks of working on it, I was incredibly proud to watch it go to air & of course watch all the houses sell and the contestants, who had become my friends, succeed. It was the first big production I got to work on and it was a crazy feeling when it finished and did so well.

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