Nine
insights

In the fast-moving landscape of Australian media, few events demand as much strategic agility, intense collaboration, and raw focus as the Federal Budget. For Jordan Baker, Editor of The Sydney Morning Herald, guiding a modern newsroom through this high-stakes marathon requires a perfect blend of meticulous planning, deep team trust, and an unexpected trip back in time.

Bringing creativity, data, and storytelling together to build high-performing commercial campaigns is no small feat. Yet, for George Hulley, Client Strategy Lead at Powered, Nine’s internal creative agency, this intersection is precisely where the magic happens.

At Nine, a career is rarely defined by just one path. From newsrooms to broadcasting operations, our people are encouraged to lean into their passions, champion meaningful initiatives, and shape the national conversation.

At Nine, we don’t just report on the future; we build it. We are celebrating Careers Week by pulling back the curtain on how our teams are leveraging our bespoke AI Masterclass to redefine the media landscape.

In the rapidly shifting landscape of Australian media, data is the compass that guides growth. For Melanie Ingrey, Director of Insights at Nine, that compass has been part of her professional DNA since the early days of the "dot com" boom.

The news never stops, and neither does our global reach. For Nine's comprehensive digital coverage, bridging the time zones and cultural divides is critical - a job perfectly handled by UK correspondent for nine.com.au, Karishma Sarkari.

As the world of live sports demands ever more spectacular and immersive viewing experiences, Nine is pushing the boundaries of what's possible. Leading the charge is our pioneering drone program, now soaring to new levels of innovative coverage. We sat down with Shaun Wellfare, Senior Production Camera Operator and one of Nine’s senior drone pilots, to understand how this technology is enhancing the art of live sports coverage.

We sat down with Senior Producer at Wide World of Sports Nick Dalton-Bocquet to hear his insights into working across the Australian Open.

At Nine, we're not just a collection of successful media brands—we're a community where careers thrive. We know that some of our best talent is already walking our halls (or logging in remotely), and that’s why internal mobility plays a role in our people strategy.

Recently returning from representing Australia at Cannes Lions Festival, Tayla Orr shares her insights on the learnings from the event she’ll be applying to her role, and what it’s like working on cross-platform campaigns for Nine’s internal creative agency, Powered.

At Nine, "Walk the talk" is more than just a saying; it's a core value that shapes careers and fosters a culture of integrity and continuous learning. We sat down with Product Manager Kiri Winfield, a recent recipient of Nine’s "Walk The Talk" Spark award, to understand how this value guides her daily work and has propelled her career journey at Nine.

Reporter Penelope Liersch shares her insights on reporting on one of Australia’s most highly documented court cases, the trial of Erin Patterson. The podcast she co-hosts, "The Mushroom Trial: Say Grace”, reached a milestone one million downloads before the verdict. The achievement highlights the dedication she and co-host Erin Pearson (Court Reporter with The Age) have to storytelling that delves far beyond the typical daily news cycle.