Nine
insights

At Nine, we don’t just report on the future; we build it. We are celebrating Careers Week by pulling back the curtain on how our teams are leveraging our bespoke AI Masterclass to redefine the media landscape.

Every engineer at Nine knows the scenario: a beautiful design is handed over, and the next few days are spent on the repetitive, low-value work of translating that design into code. We write Application Programming Interface (API) specifications, set up server entry points, create configuration files, and build the initial UI skeleton - all before solving the first real business problem.

At Nine, we're not just reporting the news; we're building the future of digital experience. When powerful generative AI tools first emerged, the excitement was electric. Like many tech teams, we dove straight in. Everyone was experimenting - designers generating wild concepts, engineers spinning up boilerplate code in seconds.

With widespread use of AI, here at Nine we have been enthusiastically experimenting with Generative AI for opportunities to amplify our capabilities. Empowering our engineers to focus on complex design, creative problem solving while leaving AI to help through mundane tasks and accelerate prototyping.

After two years of using AI coding assistants, Nine has learned that these tools amplify existing engineering practices. Teams with strong release processes, automated testing and collaborative code review extract maximum value from AI, while outlier teams require targeted interventions.

Remember that feeling when you hit a wall in a coding session, wishing for a way to fast-forward to the solution? At Nine, we’re not just wishing - we’re building a future where our engineers work alongside AI to bypass roadblocks and focus on creativity and innovation.

At Nine, we're more than just a media company – we're a thriving technology powerhouse. We build incredible software that millions use daily, powering applications like AFR, SMH, The Age, and Australia's leading streaming destination, 9Now and Stan. Our AI for Engineering Excellence Program is set to transform how we create and deliver these amazing products. We're not just exploring AI; we're fully integrating it into the core of our engineering operations.