Nine
insights

With widespread use of AI, here at Nine we have been enthusiastically experimenting with Generative AI for opportunities to amplify our capabilities. Empowering our engineers to focus on complex design, creative problem solving while leaving AI to help through mundane tasks and accelerate prototyping.

At Nine, we're not just a collection of successful media brands—we're a community where careers thrive. We know that some of our best talent is already walking our halls (or logging in remotely), and that’s why internal mobility plays a role in our people strategy.

After two years of using AI coding assistants, Nine has learned that these tools amplify existing engineering practices. Teams with strong release processes, automated testing and collaborative code review extract maximum value from AI, while outlier teams require targeted interventions.

Recently returning from representing Australia at Cannes Lions Festival, Tayla Orr shares her insights on the learnings from the event she’ll be applying to her role, and what it’s like working on cross-platform campaigns for Nine’s internal creative agency, Powered.

Remember that feeling when you hit a wall in a coding session, wishing for a way to fast-forward to the solution? At Nine, we’re not just wishing - we’re building a future where our engineers work alongside AI to bypass roadblocks and focus on creativity and innovation.

At Nine, we're more than just a media company – we're a thriving technology powerhouse. We build incredible software that millions use daily, powering applications like AFR, SMH, The Age, and Australia's leading streaming destination, 9Now and Stan. Our AI for Engineering Excellence Program is set to transform how we create and deliver these amazing products. We're not just exploring AI; we're fully integrating it into the core of our engineering operations.

Cyril reflects on how Nine’s leading parental leave program allowed him the opportunity to redefine family bonding, and use the extended time to travel Australia with his young family.

At Nine, "Walk the talk" is more than just a saying; it's a core value that shapes careers and fosters a culture of integrity and continuous learning. We sat down with Product Manager Kiri Winfield, a recent recipient of Nine’s "Walk The Talk" Spark award, to understand how this value guides her daily work and has propelled her career journey at Nine.

Reporter Penelope Liersch shares her insights on reporting on one of Australia’s most highly documented court cases, the trial of Erin Patterson. The podcast she co-hosts, "The Mushroom Trial: Say Grace”, reached a milestone one million downloads before the verdict. The achievement highlights the dedication she and co-host Erin Pearson (Court Reporter with The Age) have to storytelling that delves far beyond the typical daily news cycle.

With Agile Australia's 2025 conference centred around 'Delighting our Customers', two of Nine's Iteration Managers took to the stage to deliver an interactive workshop, 'The Rescue Mission Game,' highlighting the importance of people over process.

To mark the celebration of Pride month 2025 ‘Love, Respect, Empower’, Nine’s Pride Community co-chairs share their insights on how their ERG’s (Employee Resource Group) initiatives impact and make waves in the wider Nine community and beyond.

Kevin Lau, Engineering Manager and Claudio Russo, Product Manager share how working on the app has given the team the freedom to take ownership, bring new ideas to the table, and make a real impact.