Inside Brisbane’s radio station, 4BC

Max Dudley is the Head of Radio content in Brisbane, working with the 4BC team.

Tell us about your role and what it entails!

As a content manager of 4BC it is my job to oversee the content of our news and program teams. Working together with 4BC teams putting together their shows and/or bulletins in line with our live and local content strategy.

What does an average day in your role look like?

Lots of listening to our radio station!

Waking up with 4BC on in the background and listening to 4BC Breakfast with Laurel, Gary and Mark. Then it’s Bill McDonald’s turn to take over before Sofie Formica and Peter Gleeson take us right through the day.

Different meetings planned throughout the day but with the radio station blaring in the background as much as possible.

What excites you about working at Nine?

After almost three years in the business, Nine radio and 4BC is a wonderful place to work as we’re building the local content offering of the oldest commercial radio station in Brisbane. In 3 years we’ve gone from 1 hour of local content to 7 local programs, an expanded local news team and the addition of traffic, music and digital content teams. The support of the wider nine business to do what we’ve done has been immense and I’m excited to see where we can take 4BC over the next few years.

What is one of the craziest or most exciting things you have done at work?

Broadcasting overseas were definitely career highlights for me. Putting together radio that the audience cared about while broadcasting from another part of the world was a challenge but hugely rewarding.

What is one of the best pieces of career advice you have received? 

Show up early and be prepared.

I was told this very early on in my career and it still rings true today. I may not have all the answers to what the day may bring but if you can get these two things right it can help you to approach any of the challenges encountered.

What advice would you give your younger self?

Ask questions. Ask alot of them and keep asking them. It doesn’t matter what experience you have in any position, there are wonderful people with ideas and experiences all around us.

What is an unknown fact/skill about you?

When I was younger and could hold a tune, I was in a qantas commercial singing I still call Australia home. Now retired…

Outside of the office, what are your hobbies and passions?

I’ve always loved my sport. Rugby League was the first love of my life and recently I’ve jumped on the Arsenal bandwagon in the EPL.

What do you aim to achieve with your team within the next 12 months?

Ultimately I’d like to achieve a number 1 position but in the short term, continued ratings growth across linear and digital radio. Working hard together in our teams but making sure we’re still having fun while we do it. 

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